Unfortunately, creating a lot of great content isn’t enough — but it is the first step. More importantly, you need to make sure that your target audience finds it as great content. To do that, you need to make sure you reach them by creating quality content that provides relevant information, offers on what they’re passionate about and communicating to them in a tone that aligns with the way they speak. So, let’s get deeper into the key elements for this.
Get to Know Your Audience
To reach your target audience both literally and figuratively, you need to create interesting, valuable content and share that content where your audience is. Knowing that is the easy part. The harder part is finding them and understanding their behavior, and that involves some research. To start with, come up with customer personas for your ideal customers. Once you’ve got an idea of who your target audience is, then you can find them and learn about them. You can do this both manually and through tracking software, which can help you to collect and analyze data about your audience.
Another way to manually find your audience is by studying your competitors’ audiences. Some of the questions you should keep in mind are:
- Which social platforms do their followers seem to be most active on?
- How do they engage with these brands?
- What types of content seem most (and least) successful for reaching their audience?
- Do they have a big or small online presence?
Utilize Targeted Advertising
Once you have developed customer personas and know who your target audience is, you can create targeted advertising campaigns to better reach them. These ad campaigns are designed to reach your target audience based on specific qualities, interests, and behaviors that you’ve outlined in your customer personas. That way, you can make sure your brand’s ads are seen by those who are actually interested in what your brand has to offer.
Additionally, you’ll want to make sure that those ads are located in places that will best reach your audience. For example, Facebook and YouTube tend to be the most popular with gaming brands, so both of those platforms should be a major component of your targeted ad campaigns.
Draw Your Audience in Through Your Website
Your website will be one of the first things that a customer (or potential customer) looks up in relation to your brand, so this is a great opportunity to make a first impression and draw your audience in. You want to make sure that you not only have all of the basics covered (such as what your brand is about, the products you offer, or how customers can reach your brand), but also content that will allow your audience to further engage with your brand, such as blog posts, videos, and links to your social sites.
When it comes to website design, from visuals to language, it’s best to keep things simple and straightforward. If your site is too overloaded with flashing ads or is too difficult to navigate or understand, your audience will quickly leave.
Partner with Gaming Influencers
Instagram, in particular, is now known for its influencer partnerships. All types of brands are partnering with major fashion and lifestyle influencers to promote clothing, household products, and even cars. Due to their massive success online, these types of partnerships have started to spread to other industries and platforms. And yes, even gaming brands can partner with online influencers to extend their reach.
For example, the top 30 gaming influencers have more than 340 million followers combined on platforms like YouTube, Facebook, and beyond. Even if you can’t partner with the best of the best, look around for other influencers who would be a good fit for your brand and reach out to them. This will help you to reach your current audience and expand your reach.
